Worldwide, the healthcare industry is worth $12 trillion. In the United States, that number is $808 billion as of 2021. If we narrow the industry down to Houston, we find that it holds the largest medical complex in the world, employing over 376,000 healthcare workers. With such a large market, comes intense competition. This is where healthcare digital marketing in Houston comes in.
In this Google search-driven world, digital marketing can do wonders for the healthcare industry in Houston. By harnessing the power of local SEO and digital marketing strategies, medical practices and professionals can run successful businesses.
👉 In this article, we’ll break down what digital marketing can do for your healthcare business in Houston.
What is Healthcare Digital Marketing in Houston?
Digital marketing uses online technologies to promote products and services.The rise of instant gratification culture has made marketers pivot and adapt their strategies to stay up-to-date with consumers’ demands.
Just like traditional marketing, the strategy revolves around anticipating the needs of consumers. In the realm of healthcare, there is an added expertise where marketers identify in what ways patients will want to interact with and want from their providers online. In that sense, there are different strategies for different motivations and searches. As mentioned before, in such a large and competitive industry, healthcare digital marketing campaigns have become ever-more prevalent.
Let’s dive into exactly what they entail. Digital marketing encompasses:
- search engine optimization (SEO),
- Local SEO,
- search engine marketing (SEM),
- content marketing,
- influencer marketing,
- content automation,
- email campaign marketing,
- data-driven marketing,
- e-commerce marketing,
- social media marketing,
- social media optimization,
- display advertising,
- E-books,
- and optical disks and games.
➡ Related insight: Why is Digital Marketing Important in Healthcare?
What Can a Healthcare Digital Marketing Expert Do?
Staying ahead of the competition is not just about creating and implementing campaigns, though. Digital marketers provide a wide range of services that position your business online. Therefore, apart from the strategies mentioned above, healthcare marketers offer:
- Website design
- Website development
- Website optimization
- Google My Business optimization
- Review management
- SEO services
- Online portal set-up and monitoring
Thinking Like Your Consumer
Patients have come to expect made-to-measure and engaging digital experiences with their providers. From automated appointment reminders to remote patient monitoring (RPM), patients are looking for comprehensive care that starts with the way they see you online.
First impressions matter. Statistics indicate that ranking on top of Search Engine Result Pages in healthcare generated 39.8% CTR rates in 2023. Therefore, you must ask yourself, what do patients want to see? As a result, organizations invest in digital marketing. This way, they prioritize patient outreach and, consequently, build relationships to meet their patients’ needs.
Your service will always be the backbone of your relationship, as there is no retention if it’s bad. However, providing the best care is not enough in this digital day and age. Communication becomes the key to let your potential patients know how good you are.
Also, the Internet provides a certain independence, and patients are now empowered to learn more by themselves and take matters into their own hands. In this sense, your marketing strategy will engage the patient from a different perspective than before. They want to participate, to be valued members of your organization and informed of your offering.
➡ Related insight: How Digital Marketing Can Help With Client Satisfaction
Why Choose Peregrine Healthcare for your Digital Marketing Needs in Houston
Seeing patients, monitoring the numbers, coding, billing, marketing… The healthcare industry has so many corners that it is impossible for any provider to juggle them all without dropping a ball. This is where professional consultant agencies like Peregrine Healthcare can help. We are dedicated to harnessing our healthcare digital marketing expertise and lift organizations, from hospitals to office-based practices.
Our digital marketing services include website design, development, and SEO optimization, SEO, social media strategies, online portal set-up, referral management tools, personalized ad campaigns, and more
Our testimonials speak for themselves. If you are looking for healthcare digital marketing in Houston, Texas, Peregrine Healthcare is here for you. Our extensive experience will help your practice reach its full potential, increase efficiency, and boost revenue.
Do not hesitate to contact us for more information and to learn about how we can tailor our marketing solutions to your needs.
