{"id":26712,"date":"2024-03-02T22:00:00","date_gmt":"2024-03-02T22:00:00","guid":{"rendered":"https:\/\/peregrinehealthcare.com\/?p=26712"},"modified":"2024-02-19T16:48:49","modified_gmt":"2024-02-19T16:48:49","slug":"what-is-healthcare-digital-marketing-strategies-in-houston","status":"publish","type":"post","link":"https:\/\/peregrinehealthcare.com\/what-is-healthcare-digital-marketing-strategies-in-houston\/","title":{"rendered":"What is Healthcare Digital Marketing? Strategies in Houston"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;2845.1px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">Worldwide, the healthcare industry is worth <\/span><b>$12 trillion<\/b><span style=\"font-weight: 400;\">. In the United States, that number is <\/span><b>$808 billion<\/b><span style=\"font-weight: 400;\"> as of 2021. If we narrow the industry down to Houston, we find that it holds <\/span><b>the largest medical complex in the world<\/b><span style=\"font-weight: 400;\">, employing over 376,000 healthcare workers. With such a large market, comes intense competition. This is where healthcare digital marketing in Houston comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this Google search-driven world, digital marketing can do wonders for the healthcare industry in Houston. By harnessing the power of local SEO and digital marketing strategies, medical practices and professionals can run successful businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>In this article, we\u2019ll break down what digital marketing can do for your healthcare business in Houston.<\/b><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/&#8221; button_text=&#8221;Contact Us&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#A80000&#8243; button_font=&#8221;AvantGardeITCTT||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#A80000&#8243; header_3_text_color=&#8221;#4C1211&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2><span style=\"font-weight: 400;\">What is Healthcare Digital Marketing in Houston?<\/span><\/h2>\n<p><a href=\"https:\/\/peregrinehealthcare.com\/digital-marketing\/\"><span style=\"font-weight: 400;\">Digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> uses online technologies to promote products and services.The rise of instant gratification culture has made marketers pivot and adapt their strategies to stay up-to-date with consumers\u2019 demands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like traditional marketing, the strategy revolves around anticipating the needs of consumers. In the realm of healthcare, there is an added expertise where marketers identify in what ways patients will want to interact with and want from their providers online. In that sense, there are different strategies for different motivations and searches. As mentioned before, in such a large and competitive industry, <\/span><b>healthcare digital marketing campaigns<\/b><span style=\"font-weight: 400;\"> have become ever-more prevalent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into exactly what they entail. Digital marketing encompasses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search engine optimization (SEO),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local SEO,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search engine marketing (SEM),\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">content marketing,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">influencer marketing,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">content automation,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">email campaign marketing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data-driven marketing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">e-commerce marketing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">social media marketing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">social media optimization,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">display advertising,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-books,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and optical disks and games.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u27a1 <\/span><b><i>Related insight: <\/i><\/b><a href=\"https:\/\/peregrinehealthcare.com\/why-is-digital-marketing-important-in-healthcare\/\"><b><i>Why is Digital Marketing Important in Healthcare?<\/i><\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">What Can a Healthcare Digital Marketing Expert Do?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Staying ahead of the competition is not just about creating and implementing campaigns, though. Digital marketers provide a wide range of services that position your business online. Therefore, apart from the strategies mentioned above, healthcare marketers offer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google My Business optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online portal set-up and monitoring\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Thinking Like Your Consumer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Patients have come to expect made-to-measure and engaging digital experiences with their providers. From automated appointment reminders to remote patient monitoring (RPM), patients are looking for comprehensive care that starts with the way they see you online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First impressions matter. Statistics indicate that ranking on top of Search Engine Result Pages in healthcare generated <\/span><b>39.8% <\/b><a href=\"https:\/\/en.wikipedia.org\/wiki\/Click-through_rate\"><b>CTR<\/b><\/a><span style=\"font-weight: 400;\"> rates in 2023. Therefore, you must ask yourself, what do patients want to see? As a result, organizations invest in digital marketing. This way, they prioritize patient outreach and, consequently, build relationships to meet their patients\u2019 needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your service will always be the backbone of your\u00a0 relationship, as there is no retention if it\u2019s bad. However, providing the best care is not enough in this digital day and age. Communication becomes the key to let your potential patients know how good you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the Internet provides a certain independence, and patients are now empowered to learn more by themselves and take matters into their own hands. In this sense, your marketing strategy will engage the patient from a different perspective than before. They want to participate, to be valued members of your organization and informed of your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u27a1 <\/span><b><i>Related insight: <\/i><\/b><a href=\"https:\/\/peregrinehealthcare.com\/how-digital-marketing-can-help-with-client-satisfaction\/\"><b><i>How Digital Marketing Can Help With Client Satisfaction<\/i><\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Why Choose Peregrine Healthcare for your Digital Marketing Needs in Houston<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Seeing patients, monitoring the numbers, coding, billing, marketing\u2026 The healthcare industry has so many corners that it is impossible for any provider to juggle them all without dropping a ball. <\/span><b>This is where professional consultant agencies like Peregrine Healthcare can help<\/b><span style=\"font-weight: 400;\">. We are dedicated to harnessing our healthcare digital marketing expertise and lift organizations, from hospitals to office-based practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our digital marketing services include website design, development, and SEO optimization, SEO, social media strategies, online portal set-up, referral management tools, personalized ad campaigns, and more<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/peregrinehealthcare.com\/testimonials\/\"><span style=\"font-weight: 400;\">testimonials<\/span><\/a><span style=\"font-weight: 400;\"> speak for themselves. If you are looking for healthcare digital marketing in Houston, Texas, Peregrine Healthcare is here for you. Our extensive experience will help your practice reach its full potential, increase efficiency, and boost revenue.<\/span><\/p>\n<p><b>Do not hesitate to <\/b><a href=\"https:\/\/peregrinehealthcare.com\/contact-us\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> for more information and to learn about how we can tailor our marketing solutions to your needs.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact-us\/&#8221; button_text=&#8221;Contact Us&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#A80000&#8243; button_font=&#8221;AvantGardeITCTT||||||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Worldwide, the healthcare industry is worth $12 trillion. In the United States, that number is $808 billion as of 2021. If we narrow the industry down to Houston, we find that it holds the largest medical complex in the world, employing over 376,000 healthcare workers. With such a large market, comes intense competition. This is where healthcare digital marketing in Houston comes in. In this Google search-driven world, digital marketing can do wonders for the healthcare industry in Houston. By harnessing the power of local SEO and digital marketing strategies, medical practices and professionals can run successful businesses. \ud83d\udc49 In this article, we\u2019ll break down what digital marketing can do for your healthcare business in Houston.What is Healthcare Digital Marketing in Houston? Digital marketing uses online technologies to promote products and services.The rise of instant gratification culture has made marketers pivot and adapt their strategies to stay up-to-date with consumers\u2019 demands. Just like traditional marketing, the strategy revolves around anticipating the needs of consumers. In the realm of healthcare, there is an added expertise where marketers identify in what ways patients will want to interact with and want from their providers online. In that sense, there are different strategies for [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":26713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Healthcare Digital Marketing? 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